Your backers follow your games, not a platform.

Best Gamefound Alternative for Board Game Creators

Gamefound funds one game. Your own store builds a publishing business. Same campaign mechanics, ~50% lower fees, and backers who follow YOU for expansions and future titles.

  • ~50% lower fees—reinvest in better components
  • Backers in your systems for every future game
  • Sell expansions and reprints on your terms
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Why Creators Switch

~50% lower total fees

3.5% vs ~8%—savings compound every campaign

Every backer = a customer you own

Market to them directly for expansions & future games

Build a business beyond tabletop

Sell any product, year-round, on your terms

Join 500+ creators building long-term businesses on their own stores.

Gamefound emerged as the board game community's answer to Kickstarter—purpose-built for tabletop games with better pledge management and late pledge support. But at ~8% total fees (5% platform + 3% payment processing), you're still giving up a significant chunk of every campaign.

Fundpop lets you run the same crowdfunding campaigns on your own Shopify store. You get the all-or-nothing funding, stretch goals, and campaign mechanics your backers expect—while keeping 96%+ of revenue and owning every backer email for future releases.

Why Gamefound Users Switch

Common reasons that drive the move to Shopify-based crowdfunding

1

Fees Add Up Fast

Gamefound charges 5% of funds raised plus ~3% payment processing. On a €50,000 board game campaign, that's €4,000 in fees. With Fundpop (~3.5% total including Shopify Payments), you'd keep €1,750 more—enough to fund better components or marketing for your next game.

2

Backers Not in Your Systems

When backers support your game on Gamefound, their data lives on Gamefound. You can't easily email them about your next project, can't add them to your newsletter, can't build a direct relationship. On your own store, every backer becomes your customer for life.

3

Limited Brand Experience

Your Gamefound campaign page looks like every other Gamefound campaign. On your own Shopify store, backers experience your brand—your colors, your aesthetic, your world. That builds loyalty that transcends any single game.

4

Marketplace Competition

Gamefound's marketplace means your campaign competes for attention with every other game launching that month. On your own store, you control the entire experience—no sidebar showing backers other games they might prefer.

5

Post-Campaign Lock-In

Once backers are on Gamefound, that's where they expect to find your late pledges and add-ons. Building on your own platform from day one means all future interactions happen in your ecosystem.

6

No Integration with Your Store

If you already sell games through Shopify, Gamefound campaigns create a separate silo. Fundpop campaigns live in your existing store—same inventory system, same customer database, same fulfillment workflow.

Fundpop vs Gamefound

See how the features compare side by side

FeatureFundpopGamefound
Total fees~3.5% (0.5-1% + Shopify Payments)~8% (5% + payment processing)
Backer data ownership100% yoursPlatform retains
Brand experienceYour Shopify themeGamefound template
Stretch goalsYes, fully customizableYes
All-or-nothing fundingYesYes
Pledge managementShopify order managementBuilt-in pledge manager
Late pledgesContinue as regular productBuilt-in late pledge
Email marketingKlaviyo, Mailchimp, any Shopify appLimited platform tools
Existing store integrationNative Shopify integrationSeparate platform
Customer dataInstant in Shopify, Klaviyo, pixelsManual export required

Real Results

See what merchants achieve when they own their crowdfunding

Donnerhaus, a German tabletop RPG publisher, launched their adventure game 'Krawall im Kiez' through Fundpop instead of traditional crowdfunding platforms. With a €12,500 goal, they raised €27,429—219% funded—while keeping their backer relationships on their own store. Every backer email now belongs to Donnerhaus for future game releases, and they avoided the 5-8% fees that would have cost them €2,000+ on traditional platforms.

€27,429
Raised
219%
Funded
€2,000+
Fees saved
Donnerhaus

Founder, Donnerhaus

Why Merchants Choose Fundpop

High-Volume Board Game Retail

BoardHouse, an Italian board game retailer, has run 120 campaigns through Fundpop. They created a dedicated "FundPop Campaigns" section on their store for group-buy campaigns—bringing Kickstarter-style mechanics to their existing customer base without international shipping complications or platform fees.

BoardHouse

BoardHouse

Board Game Retailer, Italy

Making the Switch from Gamefound

1

Install Fundpop

Add Fundpop from the Shopify App Store. Takes less than 2 minutes.

Pro Tip

7-day free trial included.

2

Create Your Campaign Product

Set up your product with funding goals, timeline, and reward tiers.

Pro Tip

Use your existing product photos and descriptions.

3

Configure Funding Settings

Choose all-or-nothing or flexible funding. Set your goal and deadline.

Pro Tip

All-or-nothing creates urgency. Flexible funding reduces risk.

4

Launch to Your Audience

Share your campaign with your email list, social followers, and community.

Pro Tip

The first 48 hours are crucial—plan your launch promotion in advance.

Gamefound vs Fundpop FAQ

Both charge ~8% in fees and keep your backer data. The better question: why give away your customer relationships? Fundpop gives you campaign mechanics designed for tabletop at ~3.5% total—and every backer becomes YOUR customer for expansions, reprints, and future games.

Shopify's order management handles pledges effectively. For complex multi-item pledges, use Shopify's product variants or bundles. It's less specialized than Gamefound's tools, but you gain full flexibility and avoid platform lock-in.

Simply keep the product available in your store after the campaign ends. No special "late pledge" system needed—it's just a regular product purchase. You control when to stop accepting orders based on your production timeline.

You build your audience through BGG posts, YouTube reviews, Discord communities, and social media—not platform browse pages. The backers you earn through your marketing efforts should become YOUR customers. On your own store, they do. On Gamefound, you're competing with other games and paying fees for traffic you generated.

Yes. Fundpop supports stretch goals natively. Set funding thresholds that unlock additional content, upgraded components, or bonus items. The stretch goal progress displays on your campaign page just like backers expect.

Start building your audience now—post on BGG, share development updates, build a Discord community. Every email you collect goes directly into your systems. First-time creators who launch on their own store get every backer automatically in their Shopify, Klaviyo, and retargeting pixels from day one. That's a foundation you build once and use for every future game.

Explore More

Crowdfunding for Board Games

How tabletop creators run campaigns on their own stores

Learn more →

Kickstarter Alternative

Compare Fundpop to Kickstarter for board game campaigns

Learn more →

Stretch Goals Guide

How to design effective stretch goals for your campaign

Learn more →

Ready to Own Your Crowdfunding?

Join 500+ creators who run campaigns on their own Shopify stores. ~3.5% total fees, full customer ownership.

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500+
Creators
500+
Live Campaigns
73%
Repeat Campaigners