Kickstarter vs Indiegogo Complete 2026 Comparison

On a $50,000 campaign, platforms take ~$4,000 in fees. On your own Shopify store with Fundpop, you'd pay ~$1,750. That's $2,250 saved — plus you keep the customer relationship for future campaigns.

Fees are nearly identical: both charge 5% platform fee plus ~3% + $0.20 payment processing, totaling about 8%. The difference is in post-campaign: Indiegogo's InDemand charges 5-8% for ongoing sales, while Kickstarter's late pledges use the same rate structure.

No. As of October 2025, Indiegogo moved to all-or-nothing funding only, similar to Kickstarter. If you need flexible funding (keep what you raise regardless of goal), you'll need to run your campaign on your own store with a tool like Fundpop.

Both are strong in tabletop. Kickstarter has the larger backer community and ~80% success rate for tabletop games. Indiegogo, now owned by Gamefound, is building specialized features for tabletop. Many tabletop creators run on Kickstarter for discovery, then use their own store for expansions.

Indiegogo was acquired by Gamefound in July 2025. Key changes include: discontinuing flexible funding, introducing Express Crowdfunding (ship during campaign), and deeper integration with Gamefound's tabletop gaming tools. The core fee structure remained similar.

Not necessarily. Data shows 70-80% of successful campaigns bring their own traffic. If you have an email list or social following, you can run campaigns on your own store with lower fees (~3.5% vs ~8%) and keep all customer data. Platforms are most valuable for discovery when you're starting from zero.

Both platforms offer creator support, though response times vary. Kickstarter provides extensive creator resources and guides. Indiegogo offers more hands-on support for larger campaigns. For your own store, you get direct Shopify support plus your crowdfunding app's support.

Yes, many creators do. A common strategy: use Kickstarter for initial launches (for discovery and credibility), then use your own store for expansions, reprints, and ongoing sales where you already have an audience.

Kickstarter now includes a built-in Pledge Manager, reducing the need for BackerKit. Indiegogo has its own survey and fulfillment tools. On your own Shopify store, orders flow through your existing checkout and fulfillment—no separate pledge manager needed.