How Creators Use Fundpop
From board game designers to VTubers, musicians to publishers—see how different industries leverage Fundpop's features to run successful campaigns on their own Shopify stores.
Validate Before Manufacturing
How game creators use all-or-nothing campaigns to minimize risk
Games require significant upfront investment in manufacturing. All-or-nothing campaigns let you validate demand before committing—if you don't hit your goal, everyone gets refunded automatically.
Zero-Risk Validation
Only produce if your campaign succeeds. Failed campaigns trigger automatic refunds.
Save on Fees
Keep 8-10% more than Kickstarter or Ulule by running on your own store.
Own Your Customer Data
Build direct relationships for future launches instead of platform lock-in.
“You saved us €6,000! We didn't want to outsource to a provider who would divert our traffic and take 8-10% commission. Super simple in just a few clicks.”
Lumios - The Game
Luminous ball game for families
Production started. Delivery scheduled!
Automatic refund
€6,000 saved in fees vs Kickstarter
vs Kickstarter / Ulule (5-10% fees)
Group Buying & Campaign Funding
How retailers and publishers use Fundpop for tabletop games
Board game retailers use Fundpop for group-buying hard-to-find games. Publishers fund new releases with all-or-nothing campaigns directly on their Shopify stores.
Group Buying Model
Aggregate orders to reach minimum quantities. Customers get Kickstarter mechanics locally.
Dedicated Campaign Section
Create a branded FundPop area on your store—like BoardHouse's "FundPop Campaigns" collection.
Publisher Funding
Fund tabletop RPG adventures and card games before production, like Donnerhaus's 219% funded campaign.
Krawall im Kiez
Tabletop RPG adventure game
Production funded. Adventure begins!
Automatic refund
German tabletop studio success
219% funded on their own Shopify store
Limited Edition Merch Drops
How digital creators run merchandise campaigns with stretch goals
VTubers need merchandise without upfront inventory costs. Pre-order campaigns let fans reserve items before production, while milestones create excitement with bonus rewards as funding grows.
Pre-Order Model
Validate demand before committing to production. No inventory risk.
Stretch Goals
Unlock bonus items as you hit funding targets. Keep momentum building.
Multiple Campaigns
Run unlimited drops simultaneously for different creator collaborations.
Kawaii Merch Drop
VTuber Collab Collection
Stretch Goals
Flavor Validation
How food brands validate new flavors before production
Why guess which flavors will sell? Run multiple campaigns simultaneously to let your community vote with their wallets. Only produce the flavors that get backed.
Parallel Campaigns
Compare demand across multiple products at once to find winners.
Community-Driven
Let customers decide what gets made. Build loyalty through participation.
Flexible Embedding
Embed widgets anywhere on your site for seamless brand integration.
“Flexibility to run multiple campaigns at once allows us to compare demand on specific flavors and really gauge what people want.”
Which flavor will your community choose?
Maple Bacon
Sweet & Smoky
Truffle Salt
Earthy Luxury
Ghost Pepper
Extreme Heat
Lavender Herb
Floral Notes
Demand Comparison
Data-driven decision: Maple Bacon wins!
3x more demand than Lavender Herb. Produce with confidence.
Direct-to-Fan Album Sales
How bands bring crowdfunding in-house after Indiegogo
Years of successful crowdfunding on external platforms—now bring it home. Pre-sell vinyl pressings, limited editions, and signed merchandise directly on your store.
Limited Editions
Offer exclusive vinyl colors, signed copies, and bundles only for backers.
Countdown Urgency
Create FOMO with campaign end dates and limited quantities.
Initial Funding
Start with offline commitments reflected in your progress bar.
“Campaign was a massive success. Fundpop team worked with us closely to add features. Fully endorse this product!”
JULIEN-K
New Album — Vinyl Pre-Order
Midnight Blue Vinyl Selected
Limited to 500 copies worldwide
Premium Art Books
How fine art publishers fund six-figure photography books
Premium products deserve a premium experience. Run high-ticket campaigns on your own store to maintain brand control and collector trust.
Brand Control
Keep the premium experience on your own domain, not a marketplace.
High-Ticket Support
Handle campaigns from $50 to $50,000+ per backer seamlessly.
Stretch Goals
Unlock exclusive prints, signed editions, and collector bonuses.
“Easy to use and a very reactive team to address any issue. A lot of features added after discussing with them.”
Reverence
Paul Nicklen Photography Book
Stretch Goals
Frequently Asked Questions
Common questions from creators across industries
Fundpop lets you run crowdfunding on your own Shopify store, keeping 100% of customer data and paying just 1% vs 5-10% on traditional platforms. Whether you're launching games, merch, vinyl, or premium products—you maintain brand control while still offering all-or-nothing or flexible funding.
Yes! Unlike traditional crowdfunding platforms, Fundpop allows unlimited simultaneous campaigns. This is perfect for testing multiple products (like Spiceology's Test Kitchen), running creator collaborations (like UwU Market), or offering different product tiers.
Set funding targets that unlock bonus rewards for backers. When a milestone is reached, rewards can be automatically added to qualifying orders. You can choose to reward all backers or only new backers after the milestone is hit.
With all-or-nothing campaigns, if you don't hit your goal, all pre-orders are automatically cancelled and backers are refunded. This protects both you and your customers—no commitment unless you can actually deliver.
Fundpop works for any product requiring upfront validation: games, VTuber merch, vinyl records, food products, art books, and more. From musicians pre-selling limited editions to food brands testing new flavors—if you need to gauge demand before production, Fundpop fits your workflow.
No coding required. Fundpop integrates directly with Shopify—create a campaign, attach it to a product, and customize your widget. Most creators launch their first campaign within a day.
Ready to Launch Your Campaign?
Join 500+ creators who run crowdfunding campaigns on their own Shopify stores. From 0.5% fees. No customer data lock-in.