One campaign there. A business here.

Best Kickstarter Alternative for Creators in 2026

Kickstarter funds one project. Your own store builds a business. Same campaign mechanics, ~50% lower fees, and every backer becomes a customer you can sell to for years.

  • ~50% lower fees—reinvest in your next launch
  • Every backer in your Shopify, Klaviyo, pixels
  • Your 5th campaign will be easier than your 1st

Why Creators Switch

~50% lower total fees

3.5% vs 8-10%—savings compound every campaign

Every backer = a customer you own

Market to them directly for all future launches

Build a business, not just a campaign

Your data, your brand, your customer relationships

Join 500+ creators building long-term businesses on their own stores.

Looking for a Kickstarter alternative? Creators are switching because 8-10% in fees adds up fast—and because backers on Kickstarter aren't automatically in your Shopify, Klaviyo, or retargeting pixels. You can export a CSV, but that's manual work for every campaign. On your own store, every buyer is a customer in YOUR systems from day one.

Fundpop lets you run the exact same campaigns on your own Shopify store. Funding goals, stretch goals, backer rewards, countdown timers—all the mechanics that make crowdfunding work. Total fees around 3.5% instead of 8-10%. And every single backer becomes a customer you can email for your next launch, your merch drops, your updates. No middleman.

We've worked with 500+ creators who've run campaigns on both Kickstarter and their own stores. This page shares what we've learned—including when Kickstarter might actually be the right choice for you, and when running on your own store makes more sense.

Why Kickstarter Users Switch

Common reasons that drive the move to Shopify-based crowdfunding

1

Kickstarter Fees Add Up Fast

Kickstarter takes 5% of everything you raise, plus 3-5% + $0.20 per pledge for payment processing. That's 8-10% of every dollar. On a €80,000 campaign, that's €6,400-8,000 in fees alone. With Fundpop (from 0.5%) plus Shopify Payments (~2.9%), your total is around 3.5%—saving roughly half.

2

Backers Aren't in Your Systems

Yes, you can export backer data from Kickstarter—but it's a manual process. Those contacts aren't automatically in your Shopify customer list, your Klaviyo flows, or your Meta retargeting audience. On your own store, every purchase instantly adds to your CRM, email automations, and ad audiences. No exports, no imports, no friction.

3

All-or-Nothing Pressure

Kickstarter only offers all-or-nothing funding. Miss your goal by $1, and you get nothing—plus the embarrassment of a failed campaign. Fundpop gives you the choice: run all-or-nothing for urgency, or flexible funding to keep what you raise regardless of whether you hit your target.

4

Manual Order Fulfillment

After your Kickstarter campaign, you're stuck exporting CSV files and manually entering orders into your fulfillment system. With Fundpop, every pledge is a real Shopify order. Your existing fulfillment workflow, shipping rules, and inventory sync work automatically.

5

Traffic Leaves Your Site

When you launch on Kickstarter, you send your audience away from your brand. They see Kickstarter's interface, not your store. If they want to browse your other products or add items to their order, they can't. On your Shopify store, backers can add other products to their cart in the same session.

6

No Email Marketing Integration

On Kickstarter, you can only message backers through their platform. No Klaviyo flows, no Mailchimp automations, no abandoned cart emails. On Shopify with Fundpop, your existing email marketing tools work automatically—send welcome sequences, update campaigns, and recover abandoned carts.

7

Product Restrictions

Kickstarter prohibits alcohol, tobacco, weapons, CBD, and other regulated products. If you're launching in these categories, Kickstarter isn't an option. On your own Shopify store with Fundpop, you can crowdfund any product that Shopify allows—including alcohol and other age-restricted items.

Fundpop vs Kickstarter

See how the features compare side by side

FeatureFundpopKickstarter
Platform feeFrom 0.5%5%
Payment processing~2.9% + $0.30 (Shopify Payments)3% + $0.20 (5% + $0.05 for <$10)
Total fees on $50K~$1,750 (3.5%)~$4,000-5,000 (8-10%)
Customer dataInstant in Shopify, Klaviyo, pixelsManual export required
Funding modelFlexible or all-or-nothingAll-or-nothing only
Success rateDepends on your audience~42% (varies by category)
Pledge ManagerNative Shopify checkoutBuilt-in (new in 2025)
Order fulfillmentNative Shopify ordersExport or use Pledge Manager
Email marketingKlaviyo, Mailchimp, etc.Platform messages only
Brand experienceYour Shopify themeKickstarter template
Product restrictionsAlcohol, CBD, knives allowed*Alcohol, tobacco, CBD prohibited
Post-campaign salesYour store, normal ratesLate Pledges (same fees)

Real Results

See what merchants achieve when they own their crowdfunding

Lumios, a French family game company (makers of a luminous ball game), had built a successful Shopify store with strong traffic and a loyal customer base. For their V2 launch, they didn't want to redirect this valuable audience to Kickstarter or Ulule—which would mean losing 8-10% in commission fees and sacrificing control over their customer experience. Running their campaign on their own Shopify store with Fundpop, they raised €80,000 in pre-orders, sold 2,000 games, and saved €6,000 in fees compared to traditional crowdfunding platforms. Every buyer became a customer they could market to for future launches.

€80,000
Campaign raised
2,000
Games sold
€6,000
Fees saved
David Huin

David Huin

Lumios

We already had a great website and didn't want to outsource to a service provider like Ulule or Kickstarter that would divert our traffic and especially take 8-10% commission. You saved us €6,000!

David Huin, Co-founder, Lumios

Why Merchants Choose Fundpop

Switched from Kickstarter/Ulule

Lumios had a successful Shopify store with loyal customers. For their V2 game launch, they didn't want to redirect traffic to Kickstarter—losing 8-10% in fees and sacrificing customer data. Running on their own store, they raised €80,000, sold 2,000 games, and saved €6,000 in platform fees.

David Huin

David Huin

Co-founder, Lumios

No Platform Restrictions

Kickstarter prohibits alcohol, tobacco, and other regulated products. Greedy Bear, an Australian mead brand, couldn't use traditional crowdfunding platforms at all. On their own Shopify store with Fundpop, they crowdfund every product launch with no restrictions.

Tim Engelbrecht

Tim Engelbrecht

Founder, Greedy Bear

Keep Your Premium Brand

Hemeria raised $847K for Paul Nicklen's photography book on their own store. By avoiding Kickstarter's marketplace aesthetic, they maintained their premium positioning—collectors expect a curated experience that matches the luxury of a $400 art book.

Adrien Touminet

Adrien Touminet

Co-founder, Hemeria

Multiple Campaigns Per Year

Spiceology runs multiple flavor validation campaigns throughout the year. On their own store, they can launch a new campaign whenever they want—no approval process, no waiting for Kickstarter review. They've run 18 campaigns testing 12+ flavors, with their best hitting 1,429% funded.

Katie Capka

Katie Capka

Senior Director of Ecommerce, Spiceology

Making the Switch from Kickstarter

1

Install Fundpop

Add Fundpop from the Shopify App Store. Takes less than 2 minutes.

Pro Tip

7-day free trial included.

2

Create Your Campaign Product

Set up your product with funding goals, timeline, and reward tiers.

Pro Tip

Use your existing product photos and descriptions.

3

Configure Funding Settings

Choose all-or-nothing or flexible funding. Set your goal and deadline.

Pro Tip

All-or-nothing creates urgency. Flexible funding reduces risk.

4

Launch to Your Audience

Share your campaign with your email list, social followers, and community.

Pro Tip

The first 48 hours are crucial—plan your launch promotion in advance.

Kickstarter vs Fundpop FAQ

Kickstarter charges 5% platform fee plus 3% + $0.20 payment processing for pledges over $10 (5% + $0.05 for micro-pledges under $10). Total fees are typically 8-10% depending on pledge sizes. On a $50,000 campaign with average $50 pledges, expect to pay around $4,000-4,500 in fees. With Fundpop on Shopify, total fees are around 3.5% (~$1,750 on $50K).

Both platforms charge ~8% total fees and keep your customer data. The better question: why pay platform fees at all? With Fundpop on your own Shopify store, you get the same campaign mechanics at ~3.5% total fees AND you own every backer email for future launches.

Kickstarter reports ~42% overall success rate, but this varies dramatically by category. Comics and tabletop games see 60-80% success rates; technology projects only ~24%. Success depends heavily on pre-launch preparation and existing audience—most successful campaigns bring 70-80% of their own traffic.

Yes. Fundpop supports funding goals, stretch goals, early bird pricing, backer rewards, countdown timers, and progress bars—all the mechanics that make Kickstarter campaigns work. The main difference is where it happens: your store instead of Kickstarter's platform.

Data shows successful campaigns bring 70-80% of their own traffic regardless of platform. You build your audience through your own marketing—not Kickstarter's browse page. The difference? On your own store, those backers become YOUR customers you can email directly for every future launch. On Kickstarter, you pay 8-10% and start over each time.

Absolutely. Every successful creator started somewhere. The advantage of launching on your own store from day one: you build YOUR audience from the start. Those first 100 backers become customers you own forever—not Kickstarter's. Start building your email list now and launch on your terms.

Same mechanics as Kickstarter. Set funding milestones that unlock additional rewards or product variants as your campaign progresses. Progress displays in real-time. You can add unlimited milestones and reveal them progressively throughout your campaign. See our stretch goals guide for best practices.

With Fundpop, you choose. All-or-nothing works like Kickstarter—payments only captured if you hit your goal, backers refunded otherwise. Flexible funding (unique to Fundpop now) lets you keep whatever you raise. Choose based on your minimum viable production quantity.

Kickstarter launched several features in 2025: a built-in Pledge Manager (reducing need for BackerKit), Tariff Manager for handling import duties, and Pledge Over Time allowing backers to pay in 8-week installments. These improvements make Kickstarter more competitive, but fees and data ownership remain unchanged.

There's nothing to migrate—you simply run your next campaign on Shopify instead of Kickstarter. Install Fundpop, create your campaign product, and launch. If you have past Kickstarter backers, email them about your new campaign. Most merchants are live within a few hours.

Some creators do, but consider this: every backer you acquire on Kickstarter is a customer you don't fully own. Many creators wish they'd started on their own store sooner. With Fundpop, you get the same campaign mechanics—and every backer from day one becomes a customer you can market to forever.

Kickstarter prohibits alcohol, tobacco, drugs, weapons, CBD products, and several other categories. If you're in a restricted category, Kickstarter isn't an option. On your own Shopify store with Fundpop, you can crowdfund any product Shopify allows—including alcohol (with age verification) and other regulated products.

Ready to Own Your Crowdfunding?

Join 500+ creators who run campaigns on their own Shopify stores. ~3.5% total fees, full customer ownership.

500+
Creators
500+
Live Campaigns
73%
Repeat Campaigners