Kickstarter Fees Add Up Fast
Kickstarter takes 5% of everything you raise, plus 3-5% + $0.20 per pledge for payment processing. That's 8-10% of every dollar. On a €80,000 campaign, that's €6,400-8,000 in fees alone. With Fundpop (from 0.5%) plus Shopify Payments (~2.9%), your total is around 3.5%—saving roughly half.
Backers Aren't in Your Systems
Yes, you can export backer data from Kickstarter—but it's a manual process. Those contacts aren't automatically in your Shopify customer list, your Klaviyo flows, or your Meta retargeting audience. On your own store, every purchase instantly adds to your CRM, email automations, and ad audiences. No exports, no imports, no friction.
All-or-Nothing Pressure
Kickstarter only offers all-or-nothing funding. Miss your goal by $1, and you get nothing—plus the embarrassment of a failed campaign. Fundpop gives you the choice: run all-or-nothing for urgency, or flexible funding to keep what you raise regardless of whether you hit your target.
Manual Order Fulfillment
After your Kickstarter campaign, you're stuck exporting CSV files and manually entering orders into your fulfillment system. With Fundpop, every pledge is a real Shopify order. Your existing fulfillment workflow, shipping rules, and inventory sync work automatically.
Traffic Leaves Your Site
When you launch on Kickstarter, you send your audience away from your brand. They see Kickstarter's interface, not your store. If they want to browse your other products or add items to their order, they can't. On your Shopify store, backers can add other products to their cart in the same session.
No Email Marketing Integration
On Kickstarter, you can only message backers through their platform. No Klaviyo flows, no Mailchimp automations, no abandoned cart emails. On Shopify with Fundpop, your existing email marketing tools work automatically—send welcome sequences, update campaigns, and recover abandoned carts.
Product Restrictions
Kickstarter prohibits alcohol, tobacco, weapons, CBD, and other regulated products. If you're launching in these categories, Kickstarter isn't an option. On your own Shopify store with Fundpop, you can crowdfund any product that Shopify allows—including alcohol and other age-restricted items.
