Your community. Your store. Your business.

Best Ulule Alternative for Shopify Merchants

Ulule charges your backers extra fees since April 2025. On your own store, they pay what they see—and become customers you can sell to forever.

  • ~50% lower fees—your backers pay nothing extra
  • Every backer in your Shopify, Klaviyo, pixels
  • Build a European customer base you own
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Why Creators Switch

Save ~4% in total fees

~3.5% vs ~8% on Ulule (incl. contributor fee)

Own 100% of customer data

Email, retarget, sell to them forever

Your store, your brand

Not a platform listing

Ulule is strong in Europe. Your own store gives you global reach with Shopify.

Ulule is one of Europe's largest crowdfunding platforms, popular for creative and entrepreneurial projects. But like all external platforms, it comes with significant costs: 5% platform fee plus 3% payment processing, totaling around 8%. And since April 2025, Ulule charges contributors an additional 2.2% + €0.10 per contribution.

Fundpop lets you run the same crowdfunding campaigns on your own Shopify store. With Fundpop's fee (from 0.5%) plus Shopify Payments (~2.9%), your total is around 3.5%. And your contributors pay nothing extra—just the price they see.

Why Ulule Users Switch

Common reasons that drive the move to Shopify-based crowdfunding

1

High Fees Add Up

Ulule charges 5% of funds raised plus ~3% payment processing—about 8% total. On a €50,000 campaign, that's €4,000 in fees. Since April 2025, they also charge contributors 2.2% + €0.10 per contribution. With Fundpop (~3.5% total), you'd save around €2,250—and your backers pay exactly what they expect.

2

Traffic Leaves Your Website

When you launch on Ulule, you send your audience to ulule.com. They experience Ulule's interface, not your brand. If they want to browse your other products, they have to leave and find your store. With Fundpop, campaigns live on your Shopify store—backers can add other products to their cart in the same session.

3

Backers Require Manual Export

After your Ulule campaign ends, those backers are Ulule's users, not your customers. You can't easily add them to your email list, retarget them with ads, or invite them to your next launch without going through Ulule. On Shopify, every backer becomes a customer you own forever.

4

Manual Fulfillment Process

Ulule gives you backer data, but it's not integrated with your fulfillment. You'll export data, manually create orders, and manage shipping separately. With Fundpop, every pledge is a real Shopify order that flows through your existing shipping rules and fulfillment workflow.

Fundpop vs Ulule

See how the features compare side by side

FeatureFundpopUlule
FeeFrom 0.5%5%
Payment processing~2.9% (Shopify Payments)~3%
Contributor feesNone2.2% + €0.10 (since Apr 2025)
Customer dataInstant in Shopify, Klaviyo, pixelsManual export required
Funding modelFlexible or all-or-nothingAll-or-nothing
Order managementNative Shopify ordersManual export
Brand experienceYour Shopify theme, or custom templateUlule template
Email marketingKlaviyo, Mailchimp, etc.Platform messaging only
Post-campaign salesYour store, normal ratesBoutique Ulule (extra fees)

Real Results

See what merchants achieve when they own their crowdfunding

Lumios, a French family game company (makers of a luminous ball game), considered Ulule for their V2 campaign launch. But with an existing Shopify store and loyal customer base, they didn't want to redirect traffic to an external platform or pay 8-10% in commission fees. Running their campaign on their own Shopify store with Fundpop, they raised €80,000 in pre-orders, sold 2,000 games, and saved €6,000 in fees. Every buyer became a customer they could market to for future launches.

€80,000
Campaign raised
2,000
Games sold
€6,000
Fees saved
David Huin

David Huin

Lumios

“We already had a great website and didn't want to outsource to a service provider like Ulule or Kickstarter that would divert our traffic and especially take 8-10% commission. You saved us €6,000!”

— David Huin, Co-founder, Lumios

Why Merchants Choose Fundpop

No Contributor Fees for Backers

Unlike Ulule, where contributors pay extra fees on top of their pledge, Fundpop uses standard Shopify checkout. Your backers pay exactly what you set—no hidden charges that reduce perceived value or complicate pricing.

David Huin

David Huin

Co-founder, Lumios

Premium Brand Positioning

Hemeria raised $847K for Paul Nicklen's photography book on their own Shopify store. For premium products, the marketplace aesthetic of Ulule didn't match collector expectations—they needed a curated, high-end shopping experience.

Adrien Touminet

Adrien Touminet

Co-founder, Hemeria

Making the Switch from Ulule

1

Install Fundpop

Add Fundpop from the Shopify App Store. Takes less than 2 minutes.

Pro Tip

7-day free trial included.

2

Create Your Campaign Product

Set up your product with funding goals, timeline, and reward tiers.

Pro Tip

Use your existing product photos and descriptions.

3

Configure Funding Settings

Choose all-or-nothing or flexible funding. Set your goal and deadline.

Pro Tip

All-or-nothing creates urgency. Flexible funding reduces risk.

4

Launch to Your Audience

Share your campaign with your email list, social followers, and community.

Pro Tip

The first 48 hours are crucial—plan your launch promotion in advance.

Ulule vs Fundpop FAQ

Yes. Fundpop supports funding goals, stretch rewards, early bird pricing, and campaign timelines. You can choose all-or-nothing (like Ulule) or flexible funding. The main difference: it happens on your store, not Ulule's platform.

Most successful campaigns bring their own traffic through marketing, social media, and email lists. The customers you work hard to acquire should be YOURS—not a platform's. On your own store with Fundpop, every backer joins your list for future launches.

No. Unlike Ulule's new fee structure (2.2% + €0.10 per contribution since April 2025), Fundpop doesn't charge your contributors anything. They pay exactly the price shown on your product page.

Set funding milestones that unlock additional rewards as your campaign progresses. Progress displays in real-time on your campaign page, creating urgency and encouraging backers to share.

No. Fundpop works anywhere Shopify does—worldwide. But it's particularly attractive for French/European creators who might otherwise use Ulule, as you get the same crowdfunding mechanics with much lower fees.

Explore More

Kickstarter Alternative

Compare Fundpop to Kickstarter for international campaigns

Learn more →

Pre-order Campaign Guide

Step-by-step guide to launching successful pre-order campaigns

Learn more →

Case Study: Lumios

How Lumios raised €80,000 without platform fees

Learn more →

Ready to Own Your Crowdfunding?

Join 500+ creators who run campaigns on their own Shopify stores. ~3.5% total fees, full customer ownership.

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500+
Creators
500+
Live Campaigns
73%
Repeat Campaigners