Features

Features Designed for Your 5th Campaign Not Just Your 1st

Stretch goals, reward tiers, deposits, theme app extension widgets—tools that make each campaign easier than the last, on your own Shopify store.

Crowdfunding, Pre-orders & Drops

Launch crowdfunding, pre-order validation, or limited product drops—all on your own Shopify store

Deposits & Flexible Funding

All-or-nothing or keep-it-all, plus fixed or % deposits with deferred balance capture

Smart Order Automation

Payments and refunds follow campaign outcome automatically—wired into Shopify checkout

Why Choose Fundpop for Your Crowdfunding Needs

Everything you need to launch successful crowdfunding campaigns on your Shopify store

Increase Revenue

Generate pre-launch sales and secure funding before production costs

Reduce Risk

Validate product ideas and gauge market interest before full investment

Build Community

Foster customer loyalty by involving backers in your product journey

Maintain Control

Keep full ownership of your brand, customer data, and product vision

Simplify Management

Manage all campaigns within your familiar Shopify dashboard

Boost Conversions

Leverage scarcity and social proof to increase purchase decisions

Validate Before You Produce

Choose the funding model and payment timing that match your risk. All-or-nothing protects you from underperforming runs; flexible funding keeps every dollar. Deposits and deferred capture let backers reserve now and pay the balance when you succeed.

All-or-Nothing Campaigns

Only charge backers when your goal is reached. If the campaign fails, all pre-orders are automatically cancelled and refunded.

Flexible Funding

Keep all funds raised regardless of whether you hit your goal. Perfect for projects that can scale based on demand.

Deposits & Deferred Payments

Collect a fixed deposit or a percentage down now, then charge the balance when the campaign succeeds. Or charge in full at checkout—your choice per campaign.

Smart Payment & Refund Automation

Payments and refunds follow the campaign outcome automatically—success captures balances, failed all-or-nothing campaigns cancel and refund without manual work.

All-or-Nothing

Board Game V2 Launch

Pre-order Campaign

Raised
$0
Goal
$20,000
Goal
0% Funded847 Backers
Goal Met

Payments captured automatically. Orders ready to fulfill.

Not Met

Pre-orders cancelled. Backers auto-refunded.

Time remaining3 days : 12 hours

Or choose Flexible: Keep funds regardless of goal

Flexible Campaign Goals

Track progress your way. Set goals based on revenue raised or units sold—the same campaign can be measured differently depending on what matters most to your business.

Revenue-Based Goals

Set a monetary target and track your progress in dollars. Perfect for campaigns with variable pricing tiers.

Unit-Based Goals

Track the number of items sold instead of revenue. Ideal for limited edition runs or production minimum validation.

Initial Funding Support

Start with existing contributions from offline sales or early commitments. Your progress bar reflects the real momentum.

UNITS GOAL

Limited Edition Plushie

Sold
0 units
Target
200 units
0% Funded89 Backers
REVENUE GOAL

Limited Edition Plushie

Raised
$0
Goal
$20,000
0% Funded89 Backers
Same campaign, different goal metrics

Build Momentum with Milestones

Turn your campaign into a journey. Set stretch goals that unlock exclusive rewards as you hit funding targets. Every milestone creates a moment of celebration.

Stretch Goals

Create funding milestones that unlock exclusive rewards. Build excitement as your community works toward each target.

Automatic Rewards

Add products to qualifying orders automatically when milestones are hit. No manual fulfillment headaches.

Reward All or New Backers

Choose whether milestone rewards go to all backers or just new ones. Strategic flexibility for every campaign.

VTuber Merch Drop Rewards

$0.00
$0.00 CAD
$2,500.00
$3,525.00 CAD
0% To Goal50 Backers

Stretch Goals

Free Digital Artbook
$500.00 goal
Bonus Sticker Pack
$1,000.00 goal
Limited Edition Pin
$2,500.00 goal

Campaign ends in 12 days

Click on checkmarks to see rewards

Your Brand, Your Storefront

Fundpop installs as a Shopify theme app extension—campaigns feel native to your store, not bolted on. Customize colors, typography, progress bars, and every widget label.

Shopify Theme App Extension

Install Fundpop through the Theme Editor—no theme code edits required. Online Store 2.0 themes get native blocks; legacy themes have a documented snippet path.

Deep Style Controls

Match your brand with colors, typography, progress-bar size, stretch-bar toggles, and which blocks to show or hide—previewed in the App Blocks editor.

Multi-Language Widget Copy

Translate every storefront label in your campaign widgets so international backers see your brand in their language.

Teal Theme

Summer Collection Pre-order

Raised
$21,600
Goal
$30,000
0% Funded312 Backers
Time remaining8 days : 14 hours
Colors
Custom accent
Fonts
Match your theme
Layout
Multiple templates

Campaigns Visible Across Your Catalog

The Fundpop app embed adds status badges and progress bars to product cards on collections and search—so every browse session surfaces live campaigns, not just the product page.

Status Badges on Product Cards

The Fundpop app embed places Ongoing, Upcoming, Stretched, or Ended badges on collection and search product images—shoppers see campaign status while browsing, not only on the PDP.

Progress Bars Under Every Card

Funding progress and time remaining sit under product cards across collections. Momentum is visible in the grid, not buried on a single product page.

Homepage, Featured & Campaign Modes

Pin featured campaigns on the homepage, and run crowdfunding, pre-orders, or product drops—with the payment model that fits each launch.

App embed

Collection & search product cards

Ongoing

Mascot Plush Drop

$42

78% funded4 days left
Stretched

Signed Art Book

$68

142% fundedStill open
Upcoming

Vinyl Pre-order

$35

Opens soonin 3 days
Ended

Board Game KS

$59

100% fundedEnded

Status badges on the image · funding progress under every product card — via the Fundpop app embed

Create Compelling Reward Tiers

Structure your campaign with multiple reward levels. Give backers options from basic support to exclusive collector's editions, maximizing both conversion and average order value.

Multiple Tier Bundles

Create different reward packages at various price points. Bundle products together to offer exclusive combinations only available during your campaign.

Early Bird & Limited Editions

Offer special pricing for early backers or create limited edition tiers that sell out. Drive urgency and reward your most engaged supporters.

Seamless Checkout

Tiers integrate directly with Shopify checkout. Customers select their reward tier and complete the purchase in a single, familiar flow.

Early Bird Special

$45$65
SIGNED
✍️

Signed Edition

$85$110
BUNDLE
🎁

Deluxe Bundle

$150$195
LIMITED
💎

Collector's Pack

$299$380

Powerful Features for Every Campaign

Campaign Management

Crowdfunding, Pre-orders & Drops

Run unlimited campaigns—classic crowdfunding, pre-order validation, or limited product drops

All-or-Nothing or Flexible

Protect MOQ risk with all-or-nothing, or keep every dollar with flexible funding

Deposits & Deferred Capture

Fixed or % down now; charge the balance when the campaign succeeds

Milestones & Reward Tiers

Stretch goals unlock rewards; Pro unlocks reward-tier bundles and early birds

Campaign Analytics

Track performance with real-time insights

Draft Campaigns

Prepare campaigns before launching

Customer Experience

Progress Widget

Real-time funding progress on product pages

Countdown Timer

Create urgency with campaign end dates

Social Proof

Display backer count and activity

Product Card Badges & Progress

App embed: Ongoing/Upcoming/Stretched badges on images, progress under collection cards

Theme App Extension

Install via Theme Editor; deep style controls for progress bars and blocks

Multi-Language Widget Copy

Translate every storefront campaign label for international backers

Frequently Asked Questions

Get answers to common questions about Fundpop's features and capabilities.

Ready to Launch Your First Campaign?

Install Fundpop from the Shopify App Store and start your crowdfunding journey in minutes.

$40M+ Funded
500+ Campaigns
73% Repeat Campaigners