Validate once. Sell the winners forever.

Turn Test Batches Into Product Lines

Validate new flavors with real pre-orders before production. Winners become permanent products. Every buyer becomes a customer for your next launch.

  • Validate Before You Produce
  • Test Multiple Products Simultaneously
  • Keep Your Customers
1,429%
Best campaign funded
~3.5%
Total fees
73%
Run Another Campaign

Launching a new food product is risky. Production minimums, shelf-life concerns, and uncertain demand mean many great recipes never make it to market. Crowdfunding changes that equation: test your product concept with real customers, collect pre-orders before you produce, and only make what's already sold. Spiceology uses this exact model with their Test Kitchen—running multiple campaigns to compare demand on specific flavors before committing to full production. Whether you're a spice company, craft brewery, artisan chocolate maker, or specialty food brand, pre-order campaigns let you validate before you invest.

Why Food & Beverage Choose Fundpop

Benefits of running campaigns on your own store

1

Validate Before You Produce

Food production requires significant upfront investment. A crowdfunding campaign lets you test market demand with real dollars—not surveys or focus groups. If 500 customers pre-order your new hot sauce, you know it's worth producing. If only 50 do, you've saved thousands in unsold inventory.

2

Test Multiple Products Simultaneously

Run multiple campaigns at once to compare demand across different flavors, products, or variations. Spiceology runs multiple Test Kitchen campaigns in parallel—seeing which spice blends fund fastest tells them exactly where customer interest lies.

3

Keep Your Customers

When customers buy through your Shopify store, you own that relationship. Build an email list of people who've already purchased from you. Launch new products to a warm audience. Traditional Kickstarter or Indiegogo campaigns give that data to the platform—not to you.

Features for Food & Beverage

Everything you need to run successful campaigns on your own store

Campaign Progress Bar

Show customers how close you are to funding. Nothing motivates purchases like watching a goal get closer to reality.

Stretch Goals

Unlock bonus items at funding milestones—free samples, recipe cards, upgraded packaging. Gives customers reasons to share the campaign.

All-or-Nothing Option

Only charge customers if you hit your minimum. Perfect for products with high production minimums—no risk of under-funded batches.

Flexible Funding

Keep whatever you raise, even if you don't hit the goal. Better for products where you can adjust batch sizes based on demand.

Multiple Campaigns

Run several products simultaneously to compare demand. See which flavors or products your customers want most.

Shopify Integration

Orders sync automatically. Use any fulfillment service. Manage everything from your existing Shopify dashboard.

Common Food & Beverage Campaign Types

Popular ways creators in your industry use Fundpop

1

Test Kitchen Model

Spiceology's Test Kitchen runs multiple spice blend campaigns simultaneously. Customers back the flavors they want, and only the most-funded blends get produced. This model works for any food brand wanting to validate new products with minimal risk—let your customers vote with their wallets.

2

Small-Batch Alcohol Launches

Craft breweries, meaderies, and distilleries can pre-sell limited batches before production. Greedy Bear uses this model for modern mead releases—validating demand before committing to brewing runs. No unsold inventory sitting on shelves.

3

Artisan Food Products

High-quality ingredients and small-batch production mean higher costs. Pre-orders ensure you're not overproducing. Criollo Sjokoladebar, a Norwegian artisan chocolate maker, raised over $10,000 through crowdfunding campaigns on their own store.

4

Seasonal & Limited Editions

Holiday flavors, seasonal ingredients, limited collaborations—products that don't fit your regular lineup. Run a short campaign, produce exactly what's ordered, and don't worry about leftover inventory when the season ends.

How to Launch Your Food & Beverage Campaign

1

Install Fundpop on Your Shopify Store

Two minutes. No coding. Works with any Shopify theme. If you don't have a Shopify store yet, Shopify offers $1/month trials to get started.

Pro Tip

Use your existing store domain to maintain brand consistency.

2

Create Your Product Campaign

Add your food product as a Shopify product with photos and descriptions. In Fundpop, set your funding goal based on minimum production quantities and campaign end date.

Pro Tip

Be transparent about production timelines—food customers appreciate knowing when to expect delivery.

3

Promote to Your Audience

Email your existing customers. Post on social media. Add a banner to your website. The first 48 hours set the tone for your campaign's success.

Pro Tip

Offer early-bird pricing or exclusive add-ons for the first 24-48 hours to drive initial momentum.

4

Hit Goal, Produce, Ship

Campaign ends, payments capture automatically. You know exactly how much to produce. Place your order with suppliers and ship when ready.

Pro Tip

Factor in production lead times when setting your campaign timeline—food products often need 4-8 weeks for production.

Creator Success

We set out to be the first spice brand that brings to life the flavors people want. Test Kitchen enables us to test out new flavor ideas, keep costs down, and deliver the flavor profiles people really want.
Katie Capka

Katie Capka

VP of Marketing, Spiceology

Food & Beverage Crowdfunding FAQ

Food Kickstarter campaigns charge 8-10% in fees and keep your customer data. Running food crowdfunding on your own Shopify store costs ~3.5% total, and you own every customer email for future product launches.

Production happens after the campaign ends, so products are fresh when shipped. Set realistic campaign timelines that account for production lead times. Most food campaigns run 14-21 days, with 4-8 weeks for production and shipping after funding.

Use all-or-nothing funding—customers are only charged if you hit your goal. If you fall short, all pre-orders are automatically cancelled and refunded. No risk of being stuck with a half-funded batch you can't produce.

Yes—this is a key feature. Spiceology runs multiple Test Kitchen campaigns simultaneously to compare demand across different flavor profiles. See which products your customers want most before committing to production.

Fundpop handles the campaign and payments—you're still responsible for all food safety, labeling, and regulatory compliance. Work with your existing production partners and ensure all products meet applicable FDA, state, and local requirements.

Calculate your minimum production quantity plus shipping costs. Add a small buffer (10-15%) for unexpected expenses. Spiceology sets goals at $300 for individual spice blends—low enough to fund easily, high enough to cover production minimums.

Ready to Launch Your Food & Beverage Campaign?

Join 500+ creators who run crowdfunding on their own Shopify stores. ~3.5% total fees, full customer ownership.

500+
Creators
500+
Live Campaigns
73%
Repeat Campaigners