Validate Before You Produce
Food production requires significant upfront investment. A crowdfunding campaign lets you test market demand with real dollars—not surveys or focus groups. If 500 customers pre-order your new hot sauce, you know it's worth producing. If only 50 do, you've saved thousands in unsold inventory.
Test Multiple Products Simultaneously
Run multiple campaigns at once to compare demand across different flavors, products, or variations. Spiceology runs multiple Test Kitchen campaigns in parallel—seeing which spice blends fund fastest tells them exactly where customer interest lies.
Keep Your Customers
When customers buy through your Shopify store, you own that relationship. Build an email list of people who've already purchased from you. Launch new products to a warm audience. Traditional Kickstarter or Indiegogo campaigns give that data to the platform—not to you.