Keep the flexibility. Add customer relationships.

Best Indiegogo Alternative for Shopify Merchants

Indiegogo removed flexible funding in Oct 2025. Your own store still has it—plus ~50% lower fees and every backer becomes a customer you can sell to forever.

  • Flexible funding still available
  • Every backer in your Shopify, Klaviyo, pixels
  • No InDemand lock-in for post-campaign sales
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Why Creators Switch

~50% lower total fees

3.5% vs ~8%—savings compound every campaign

Every backer = a customer you own

Market to them directly for all future launches

Flexible funding still available

Indiegogo discontinued it—your store still has it

Join 500+ creators building long-term businesses on their own stores.

Looking for an Indiegogo alternative? Whether you're concerned about the 8% in fees, manual data exports after every campaign, or being locked into InDemand for post-campaign sales, running campaigns on your own Shopify store solves these issues.

With Fundpop, you run campaigns on your own store with total fees around 3.5%. Every backer becomes YOUR customer—you own their email, can add them to Klaviyo, and market to them forever. You also get the choice of flexible funding (keep what you raise) or all-or-nothing campaigns.

Why Indiegogo Users Switch

Common reasons that drive the move to Shopify-based crowdfunding

1

Fees Eat Your Margins

Indiegogo takes 5% of your raise, plus payment processing fees of ~3% + $0.20. That's about 8% total. On a $20,000 campaign, that's $1,600 in fees. With Fundpop (from 0.5%) plus Shopify Payments (~2.9%), your total is around 3.5%—roughly $700, saving nearly $900.

2

InDemand Lock-in

Indiegogo's InDemand program lets you keep selling after your campaign, but you're still paying their 5-8% fees. Every sale you make through InDemand is another customer you don't fully own. With Fundpop, post-campaign sales happen on your store at your normal Shopify rates—no lock-in.

3

Customer Data Stays with Indiegogo

After your campaign, reaching those backers means going through Indiegogo's messaging system. You can't easily add them to Klaviyo, retarget with Meta ads, or build automated email sequences. On Shopify, every buyer is in your customer database forever.

4

Manual Order Fulfillment

Indiegogo gives you backer data, but it's not integrated with your fulfillment. You'll export spreadsheets, manually process orders, and manage shipping separately. With Fundpop, every pledge is a native Shopify order that flows through your existing fulfillment workflow.

5

Limited Brand Control

Your Indiegogo page looks like every other campaign on the platform. On your Shopify store, your campaign lives in your brand environment—your design, your navigation, your complete customer experience from discovery to checkout.

Fundpop vs Indiegogo

See how the features compare side by side

FeatureFundpopIndiegogo
FeeFrom 0.5%5%
Payment processing~2.9% (Shopify Payments)~3% + $0.20
Funding modelsFlexible + All-or-nothingAll-or-nothing only
Customer dataInstant in Shopify, Klaviyo, pixelsManual export required
Product restrictionsAlcohol, CBD, knives allowed*Some categories prohibited
Order managementNative Shopify ordersExport required
Post-campaign salesYour store, normal ratesInDemand (5-8% fees)
Brand experienceYour Shopify themePlatform template
Email marketingKlaviyo, Mailchimp, etc.Platform messages
AnalyticsShopify + Google AnalyticsPlatform dashboard

Real Results

See what merchants achieve when they own their crowdfunding

Heather Teysko had crowdfunded The Tudor Fair's annual planner on Indiegogo for seven years—podcast audience, Meta ads, and a loyal Tudor history community. But every campaign sent paid traffic off-site, left email signups on the table, and cost 5% plus slow payouts that delayed print production. She moved the 2027 Tudor Planner Crowdfunder onto her Shopify store with Fundpop and raised $23,650 (394% of a $6,000 goal) from 538 backers—nearly double her prior Indiegogo year—while keeping ads, emails, and payouts on-site.

$23,650
Campaign raised
394%
Funded
538
Backers
Heather Teysko

Heather Teysko

The Tudor Fair

“I used IndieGoGo for seven years… if you already have an audience, if you're doing ads anyway, if you have a Shopify platform already… why would you give them the extra money away, AND lose email signups?”

— Heather Teysko, Founder, The Tudor Fair

Why Merchants Choose Fundpop

Seven Years on Indiegogo → Shopify

Heather Teysko ran The Tudor Fair's annual planner crowdfunder on Indiegogo for seven years. She switched to Fundpop to keep ads and email signups on her store, avoid the 5% cut, and get Shopify payouts for print production. The 2027 Tudor Planner raised $23,650 (394% funded) from 538 backers.

Heather Teysko

Heather Teysko

Founder, The Tudor Fair

Bring Crowdfunding In-House

Julien-K had years of successful Indiegogo campaigns before moving RITUAL // JULIEN-K LIVE onto their Shopify store with Fundpop. They raised $21,615 (216% funded) from 143 backers—and kept running follow-up vinyl campaigns on their own store.

Ryan Shuck

Ryan Shuck

Lead Vocalist & Founder, Julien-K

Shopify App Store Review

I was looking for an alternative to IndieGoGo for a project that I crowdfund every year (it's a yearly planner/diary that I put out and print/publish myself). I used IndieGoGo for seven years, but I was looking for an alternative this year... First, I really didn't like sending people out of my ecosystem... Second, I don't like giving them 5%... Third: their payout schedule stinks... found Fundpop. It was super ea…

TTF

The Tudor Fair

Merchant · About 1 month, United States

Making the Switch from Indiegogo

1

Install Fundpop

Add Fundpop from the Shopify App Store. Takes less than 2 minutes.

Pro Tip

7-day free trial included.

2

Create Your Campaign Product

Set up your product with funding goals, timeline, and reward tiers.

Pro Tip

Use your existing product photos and descriptions.

3

Configure Funding Settings

Choose all-or-nothing or flexible funding. Set your goal and deadline.

Pro Tip

All-or-nothing creates urgency. Flexible funding reduces risk.

4

Launch to Your Audience

Share your campaign with your email list, social followers, and community.

Pro Tip

The first 48 hours are crucial—plan your launch promotion in advance.

Indiegogo vs Fundpop FAQ

Indiegogo charges 5% of funds raised plus ~3% + $0.20 payment processing—about 8% total. With Fundpop on your own store, total fees are around 3.5% (from 0.5% Fundpop + ~2.9% Shopify Payments).

No. As of October 2025, Indiegogo moved to all-or-nothing funding only, similar to Kickstarter. If you need flexible funding (keep what you raise regardless of goal), Fundpop offers this option on your own Shopify store.

Flexible funding means you keep what you raise even if you don't hit your goal. This can be useful for projects where partial funding still works, or when you want to reduce the risk of an "all or nothing" deadline. Fundpop supports both flexible and all-or-nothing campaigns.

Most successful campaigns bring 70-80% of their own traffic regardless of platform. The real question: do you want to pay 8% fees for traffic you're generating yourself? On your own store, you keep that traffic AND the customer relationship for every future launch.

Yes. After your Fundpop campaign ends, your product just becomes a regular Shopify product. You can keep selling indefinitely at your normal rates—no special program needed, no additional platform fees.

Fundpop supports stretch goals that unlock as funding increases. Set milestones at $10K, $25K, $50K—whatever makes sense for your project. Progress displays in real-time on your campaign page.

Both platforms now offer all-or-nothing funding and charge ~8% total in fees. Kickstarter has a larger backer community, especially for creative projects. Indiegogo (now owned by Gamefound) has strong tabletop gaming support. With Fundpop, you get lower fees (~3.5%), both funding models, and keep all your backer data.

Indiegogo doesn't publish official success rate data. Third-party estimates suggest 18-30% of campaigns reach their goals, compared to Kickstarter's ~42%. Success depends heavily on your existing audience—campaigns with engaged email lists typically convert 5-15% of subscribers.

If you want to own your customer relationships, pay lower fees (~3.5% vs 8%), and build a business you control—use your own store with Fundpop. Every campaign you run builds YOUR audience that you can reach directly for future launches, not a platform's.

Explore More

The Tudor Fair Case Study

How Heather left Indiegogo after 7 years and raised $23.6K on Shopify

Learn more →

Kickstarter vs Indiegogo

Detailed comparison of both platforms plus alternatives

Learn more →

Kickstarter Alternative

Compare all-or-nothing funding on your own store

Learn more →

Crowdfunding for Authors

How publishers run planner and book campaigns on Shopify

Learn more →

Ready to Own Your Crowdfunding?

Join 500+ creators who run campaigns on their own Shopify stores. ~3.5% total fees, full customer ownership.

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500+
Creators
500+
Live Campaigns
73%
Repeat Campaigners