Keep the flexibility. Add customer relationships.

Best Indiegogo Alternative for Shopify Merchants

Indiegogo removed flexible funding in Oct 2025. Your own store still has it—plus ~50% lower fees and every backer becomes a customer you can sell to forever.

  • Flexible funding still available
  • Every backer in your Shopify, Klaviyo, pixels
  • No InDemand lock-in for post-campaign sales
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Why Creators Switch

~50% lower total fees

3.5% vs ~8%—savings compound every campaign

Every backer = a customer you own

Market to them directly for all future launches

Flexible funding still available

Indiegogo discontinued it—your store still has it

Join 500+ creators building long-term businesses on their own stores.

Looking for an Indiegogo alternative? Whether you're concerned about the 8% in fees, manual data exports after every campaign, or being locked into InDemand for post-campaign sales, running campaigns on your own Shopify store solves these issues.

With Fundpop, you run campaigns on your own store with total fees around 3.5%. Every backer becomes YOUR customer—you own their email, can add them to Klaviyo, and market to them forever. You also get the choice of flexible funding (keep what you raise) or all-or-nothing campaigns.

Why Indiegogo Users Switch

Common reasons that drive the move to Shopify-based crowdfunding

1

Fees Eat Your Margins

Indiegogo takes 5% of your raise, plus payment processing fees of ~3% + $0.20. That's about 8% total. On a $20,000 campaign, that's $1,600 in fees. With Fundpop (from 0.5%) plus Shopify Payments (~2.9%), your total is around 3.5%—roughly $700, saving nearly $900.

2

InDemand Lock-in

Indiegogo's InDemand program lets you keep selling after your campaign, but you're still paying their 5-8% fees. Every sale you make through InDemand is another customer you don't fully own. With Fundpop, post-campaign sales happen on your store at your normal Shopify rates—no lock-in.

3

Customer Data Stays with Indiegogo

After your campaign, reaching those backers means going through Indiegogo's messaging system. You can't easily add them to Klaviyo, retarget with Meta ads, or build automated email sequences. On Shopify, every buyer is in your customer database forever.

4

Manual Order Fulfillment

Indiegogo gives you backer data, but it's not integrated with your fulfillment. You'll export spreadsheets, manually process orders, and manage shipping separately. With Fundpop, every pledge is a native Shopify order that flows through your existing fulfillment workflow.

5

Limited Brand Control

Your Indiegogo page looks like every other campaign on the platform. On your Shopify store, your campaign lives in your brand environment—your design, your navigation, your complete customer experience from discovery to checkout.

Fundpop vs Indiegogo

See how the features compare side by side

FeatureFundpopIndiegogo
FeeFrom 0.5%5%
Payment processing~2.9% (Shopify Payments)~3% + $0.20
Funding modelsFlexible + All-or-nothingAll-or-nothing only
Customer dataInstant in Shopify, Klaviyo, pixelsManual export required
Product restrictionsAlcohol, CBD, knives allowed*Some categories prohibited
Order managementNative Shopify ordersExport required
Post-campaign salesYour store, normal ratesInDemand (5-8% fees)
Brand experienceYour Shopify themePlatform template
Email marketingKlaviyo, Mailchimp, etc.Platform messages
AnalyticsShopify + Google AnalyticsPlatform dashboard

Real Results

See what merchants achieve when they own their crowdfunding

Julien-K, an electronic rock band, had years of successful crowdfunding experience on Indiegogo. But each campaign meant sending fans to an external platform, paying high fees, and losing direct control over the customer relationship. For their RITUAL live album campaign, they brought crowdfunding in-house to their own Shopify store with Fundpop. They raised $21,615 (216% of their goal) from 143 backers, with premium tiers up to $1,500. More importantly, they now own those customer relationships and have run multiple follow-up campaigns for limited vinyl editions.

$21,615
Campaign raised
216%
Funded
143
Backers
Ryan Shuck

Ryan Shuck

Julien-K

“I have years of successful crowdfunding experience doing it off site on Indiegogo. We wanted to bring this capability in-house to our own store. Fundpop team worked with us closely to even add features and make our campaign a massive success!”

— Ryan Shuck, Lead Vocalist & Founder, Julien-K

Why Merchants Choose Fundpop

Keep Your Premium Positioning

Hemeria, a fine art photography publisher, raised $847K on their own Shopify store. By avoiding Indiegogo's marketplace aesthetic, they maintained their premium brand positioning that collectors expect—a curated experience that matches the luxury of their products.

Adrien Touminet

Adrien Touminet

Co-founder, Hemeria

Own Your Traffic & Data

Lumios raised €80,000 for their V2 game launch. By staying on their Shopify store instead of redirecting to Indiegogo, they saved €6,000 in fees AND kept every backer as a customer they can market to for future launches.

David Huin

David Huin

Co-founder, Lumios

Making the Switch from Indiegogo

1

Install Fundpop

Add Fundpop from the Shopify App Store. Takes less than 2 minutes.

Pro Tip

7-day free trial included.

2

Create Your Campaign Product

Set up your product with funding goals, timeline, and reward tiers.

Pro Tip

Use your existing product photos and descriptions.

3

Configure Funding Settings

Choose all-or-nothing or flexible funding. Set your goal and deadline.

Pro Tip

All-or-nothing creates urgency. Flexible funding reduces risk.

4

Launch to Your Audience

Share your campaign with your email list, social followers, and community.

Pro Tip

The first 48 hours are crucial—plan your launch promotion in advance.

Indiegogo vs Fundpop FAQ

Indiegogo charges 5% of funds raised plus ~3% + $0.20 payment processing—about 8% total. With Fundpop on your own store, total fees are around 3.5% (from 0.5% Fundpop + ~2.9% Shopify Payments).

No. As of October 2025, Indiegogo moved to all-or-nothing funding only, similar to Kickstarter. If you need flexible funding (keep what you raise regardless of goal), Fundpop offers this option on your own Shopify store.

Flexible funding means you keep what you raise even if you don't hit your goal. This can be useful for projects where partial funding still works, or when you want to reduce the risk of an "all or nothing" deadline. Fundpop supports both flexible and all-or-nothing campaigns.

Most successful campaigns bring 70-80% of their own traffic regardless of platform. The real question: do you want to pay 8% fees for traffic you're generating yourself? On your own store, you keep that traffic AND the customer relationship for every future launch.

Yes. After your Fundpop campaign ends, your product just becomes a regular Shopify product. You can keep selling indefinitely at your normal rates—no special program needed, no additional platform fees.

Fundpop supports stretch goals that unlock as funding increases. Set milestones at $10K, $25K, $50K—whatever makes sense for your project. Progress displays in real-time on your campaign page.

Both platforms now offer all-or-nothing funding and charge ~8% total in fees. Kickstarter has a larger backer community, especially for creative projects. Indiegogo (now owned by Gamefound) has strong tabletop gaming support. With Fundpop, you get lower fees (~3.5%), both funding models, and keep all your backer data.

Indiegogo doesn't publish official success rate data. Third-party estimates suggest 18-30% of campaigns reach their goals, compared to Kickstarter's ~42%. Success depends heavily on your existing audience—campaigns with engaged email lists typically convert 5-15% of subscribers.

If you want to own your customer relationships, pay lower fees (~3.5% vs 8%), and build a business you control—use your own store with Fundpop. Every campaign you run builds YOUR audience that you can reach directly for future launches, not a platform's.

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Ready to Own Your Crowdfunding?

Join 500+ creators who run campaigns on their own Shopify stores. ~3.5% total fees, full customer ownership.

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500+
Creators
500+
Live Campaigns
73%
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