Turn fans into repeat customers.

Turn Drops Into a Merch Business

Merch platforms keep 30-50% and your fan emails. Your own store keeps 96%+ and builds a customer list that makes every future drop easier to sell.

  • Your Fans, Your Data
  • Low Fees, Higher Margins
  • Your Brand, Your Store
$15,000
Avg merch campaign
96%+
Revenue kept
73%
Run Another Campaign

YouTuber merchandise is a multi-billion dollar industry—and most creators are giving away 30-50% of their earnings to merch platforms. Whether you're running a gaming channel, lifestyle vlog, or building your TikToker merch brand, launching your own YouTuber merch store on Shopify means keeping the revenue you've earned. Run pre-order campaigns with no inventory risk, no platform lock-in, and every buyer becomes YOUR customer for future drops. The same strategy works for content creator merchandise across YouTube, TikTok, Twitch, and beyond.

Why YouTubers & Content Creators Choose Fundpop

Benefits of running campaigns on your own store

1

Your Fans, Your Data

When a fan buys on a merch platform, you have to export their data manually to use it elsewhere. When they buy on your Shopify store, they're instantly in your email automations, retargeting audiences, and customer analytics. Build your email list automatically, retarget buyers for your next drop, and know exactly who your biggest supporters are. That audience compounds with every campaign.

2

Low Fees, Higher Margins

Traditional YouTuber merch stores take 30-50% of revenue. Print-on-demand services keep significant margins on every sale. With Fundpop on Shopify, you pay from just 0.5% plus standard Shopify Payments (~2.9%). On a $15K campaign, that's the difference between keeping $7,500 and keeping $14,400+.

3

Your Brand, Your Store

Your fans buy from shop.yourname.com, not some-platform.com/your-name. They see your colors, your aesthetic, your brand identity. Every purchase reinforces YOUR channel. Plus, you can cross-sell other merch, bundle products, and run sales—impossible on third-party platforms.

Features for YouTubers & Content Creators

Everything you need to run successful campaigns on your own store

Campaign Progress Bar

Show fans how close you are to the funding goal. Share updates in videos and watch engagement drive more sales.

Stretch Goals

Unlock bonus items at funding milestones. Free sticker packs, upgraded packaging, extra colorways—fans love chasing stretch goals.

Limited Quantities

Create real urgency with edition limits. "Only 500 available" drives faster decisions than any countdown timer.

Pre-order Model

Collect payments upfront, produce only what sells. Zero inventory risk. Know exactly how many units to order.

Fan Email Collection

Every buyer joins your list automatically. Launch your next campaign to an audience that already bought from you.

Shopify Integration

Orders sync to Shopify automatically. Use any fulfillment service. Familiar UI—feels like you never leave Shopify.

Common YouTubers & Content Creators Campaign Types

Popular ways creators in your industry use Fundpop

1

Limited Edition Merch Drops

Launch hoodies, tees, and caps as limited-time campaigns. A 2-week pre-order window creates urgency and guarantees you only produce what sells. Gaming channels typically see $8K-15K per drop with engaged audiences of 50K+ subscribers.

2

TikToker Merch Campaigns

TikTok creators can leverage viral moments with quick merch drops. Turn a trending sound or meme into a limited product run. The pre-order model means you can move fast—announce today, ship in 4-6 weeks, no inventory gamble.

3

Gaming Channel Collectibles

Gaming audiences love collectibles—plushies, figures, accessories tied to games or characters. Lootbloc runs official licensed Roblox game merchandise with a 68% success rate across 19 campaigns using exactly this model.

4

Creator Collaboration Drops

Partnering with another creator? Run the campaign on one store and split revenue directly. No platform middleman taking a cut of the collaboration. Track exactly who bought what and share customer insights.

How to Launch Your YouTubers & Content Creators Campaign

1

Install Fundpop on Your Shopify Store

Two minutes. No coding. Works with any Shopify theme. Don't have a store yet? Shopify offers $1/month trials—perfect for testing your first campaign.

Pro Tip

Use a custom domain like shop.yourname.com for maximum brand recognition.

2

Create Your Campaign Product

Add your merch as a Shopify product with mockups and descriptions. In Fundpop, set your funding goal and campaign end date. Add stretch goals if you want them.

Pro Tip

Set your goal at your manufacturer's minimum order quantity to ensure you can fulfill.

3

Announce to Your Audience

Drop a video, post on community tab, share in Discord, go live and show the campaign page. Your fans are waiting—they just need to know it exists.

Pro Tip

Tease the campaign 1-2 weeks before launch. A poll asking "hoodie or tee first?" builds anticipation.

4

Hit Your Goal & Produce

Campaign ends, payments capture automatically. You know exactly how many units to order. Place production with your manufacturer and ship when ready.

Pro Tip

Order 5-10% extra units for replacements, giveaways, and future promotional use.

Creator Success

I installed a couple different crowdfunding apps and this one was the best by far. The others had so many problems such as design issues, completely didn't work, or not fully built out for what we needed. This app is very simple and uses familiar Shopify UI so it feels like you never leave Shopify.
Lootbloc

Lootbloc

Gaming Merchandise, Official Roblox Game Merch

YouTubers & Content Creators Crowdfunding FAQ

Print-on-demand services handle production but take significant margins (often 30-50% of the sale price). With Fundpop, you manage production through manufacturers you choose, but keep 96%+ of revenue. The trade-off is more control for much higher profit margins.

Not necessarily. Campaigns work with engaged audiences as small as 5,000-10,000 subscribers. The key is engagement rate, not raw subscriber count. A channel with 10K highly engaged fans will outperform one with 100K passive subscribers.

You choose: all-or-nothing (automatic refunds if goal isn't hit) or flexible funding (keep whatever you raise). For first drops, flexible is often safer—even 80% of your goal usually covers production. Many creators hit 150-200% of their initial goal.

Yes. Configure shipping zones in Shopify like any other product. Most creators offer worldwide shipping with regional rates. Consider a fulfillment partner with international warehouses for better rates on large campaigns.

14-21 days is the sweet spot. Long enough for your whole audience to see announcements across platforms, short enough to maintain urgency. Campaigns over 30 days lose momentum—fans think "I'll do it later" and forget.

Ready to Launch Your YouTubers & Content Creators Campaign?

Join 500+ creators who run crowdfunding on their own Shopify stores. ~3.5% total fees, full customer ownership.

500+
Creators
500+
Live Campaigns
73%
Repeat Campaigners