Tilt closed in 2017 — campaigns did not

Best Tilt Crowdfunding Alternative for Creators Who Want Their Own Store

Tilt (formerly Crowdtilt) was a group-funding and crowdfunding app acquired by Airbnb in 2017 and shut down. If you still search for Tilt crowdfunding, the durable path is your own Shopify store—funding goals, rewards, and checkout in one place at about half Kickstarter’s total fees.

  • Tilt is gone; your store is not a platform that can disappear
  • ~3.5% total fees vs ~8-10% on Kickstarter
  • Backers become Shopify customers automatically
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Why Creators Switch

~50% lower total fees

3.5% vs 8-10%—savings compound every campaign

Every backer = a customer you own

Market to them directly for all future launches

Build a business, not just a campaign

Your data, your brand, your customer relationships

Join 500+ creators building long-term businesses on their own stores.

Tilt crowdfunding still gets thousands of searches a year—even though the product is gone. Tilt (originally Crowdtilt) let groups pool money for projects, events, and causes. Airbnb acquired the company in 2017 and retired the app; the team and payments tech were absorbed into Airbnb. There is no Tilt login or successor marketplace for product launches.

Creators who would have used Tilt for a product campaign usually land on Kickstarter or Indiegogo next (~8-10% and ~8% total fees). Fundpop is the Shopify-native option: same campaign mechanics—funding goals, stretch goals, early birds, rewards—on your domain, with total fees around 3.4–3.9% (from 0.5% Fundpop fee + Shopify Payments). Every backer is already a customer in Shopify and your marketing stack.

This page is for anyone searching “tilt crowdfunding” who needs a living place to launch—not nostalgia for a dead app. If you are comparing active platforms, also see our Kickstarter alternative and Indiegogo alternative.

Why Tilt Users Switch

Common reasons that drive the move to Shopify-based crowdfunding

1

The Platform Does Not Exist Anymore

Since mid-2017 there has been no Tilt crowdfunding product. Searching for it will not open a campaign page. Rebuilding on another marketplace means another brand that can get acquired, rebranded, or shut down. Your Shopify store is infrastructure you control.

2

The Default Replacements Still Take ~8-10%

Most product creators who left group-funding tools moved to Kickstarter (5% + payment processing ≈ 8-10% total) or Indiegogo (~8% total). On a $50K campaign that is roughly $4,000–$5,000 before production. Fundpop + Shopify Payments lands around 3.4–3.9% total—about half.

3

Marketplace Traffic Is Not a Durable Audience

Tilt’s discovery surface is gone. Kickstarter/Indiegogo browse traffic still exists, but successful campaigns still bring most of their own audience. On your store, every paid visit builds your brand and SEO—not a third-party marketplace.

4

Backer Data Stays Manual on Platforms

Kickstarter and Indiegogo give you backer emails after the campaign (CSV), and Meta Pixel is supported. What you do not get is automatic Klaviyo sync, abandoned-cart flows, or full-funnel tracking during a live campaign. On Shopify, backers sync in real time and you can nurture warm leads before the campaign ends.

5

Fulfillment Was Never Tied to Your Store

Group-funding apps and marketplaces treat pledges as platform transactions. Fulfillment, inventory, and post-campaign pre-orders live elsewhere. With Fundpop, pledges are Shopify orders—same fulfillment apps, same shipping rules, same customer history for campaign #2.

Fundpop vs Tilt

See how the features compare side by side

FeatureFundpopTilt
StatusActive on your Shopify storeShut down (Airbnb, 2017)
Creator feeFrom 0.5%N/A (platform closed)
Typical total vs Kickstarter path~3.4–3.9%Creators usually pay ~8-10% elsewhere
Campaign on your domainYesNo (app / marketplace)
Backer emailsReal-time in Shopify & KlaviyoN/A — use Kickstarter CSV post-campaign
Marketing automationNative Shopify appsManual after export on platforms
FulfillmentNative Shopify ordersSeparate from your store
LongevityYour store, your brandAcquired and retired

Real Results

See what merchants achieve when they own their crowdfunding

Lumios, a French family game company, already had Shopify traffic and a loyal customer base. For their V2 launch they refused to send that audience to Kickstarter or Ulule—losing 8-10% in fees and the customer relationship. They ran the campaign on their own store with Fundpop, raised €80,000, sold 2,000 games, and saved €6,000 versus traditional crowdfunding platforms. Every buyer stayed a store customer for the next launch.

€80,000
Campaign raised
2,000
Games sold
€6,000
Fees saved
David Huin

David Huin

Lumios

“We already had a great website and didn't want to outsource to a service provider like Ulule or Kickstarter that would divert our traffic and especially take 8-10% commission. You saved us €6,000!”

— David Huin, Co-founder, Lumios

Why Merchants Choose Fundpop

Own-store launch instead of a marketplace

Lumios kept V2 on Shopify with Fundpop rather than Kickstarter/Ulule—€80,000 raised, 2,000 games sold, €6,000 fees saved, and every buyer retained for future launches.

David Huin

David Huin

Co-founder, Lumios

Making the Switch from Tilt

1

Install Fundpop

Add Fundpop from the Shopify App Store. Takes less than 2 minutes.

Pro Tip

7-day free trial included.

2

Create Your Campaign Product

Set up your product with funding goals, timeline, and reward tiers.

Pro Tip

Use your existing product photos and descriptions.

3

Configure Funding Settings

Choose all-or-nothing or flexible funding. Set your goal and deadline.

Pro Tip

All-or-nothing creates urgency. Flexible funding reduces risk.

4

Launch to Your Audience

Share your campaign with your email list, social followers, and community.

Pro Tip

The first 48 hours are crucial—plan your launch promotion in advance.

Tilt vs Fundpop FAQ

Tilt (formerly Crowdtilt) was a San Francisco group-funding and crowdfunding company. Airbnb acquired it in 2017 and retired the Tilt app; the payments team and technology were integrated into Airbnb. There is no active Tilt crowdfunding platform today.

No. Airbnb did not relaunch Tilt as a public crowdfunding marketplace. Creators looking for product crowdfunding typically use Kickstarter, Indiegogo, or—if they want to own the storefront—Shopify with an app like Fundpop.

For product launches with funding goals and rewards, yes. Fundpop supports all-or-nothing or flexible funding, stretch goals, early birds, and reward tiers on your Shopify store. Pure peer-to-peer group bills (splitting a dinner with friends) are outside Fundpop’s scope—those use payment apps, not crowdfunding storefronts.

Kickstarter is typically ~8-10% total (5% + payment processing). Indiegogo is ~8%. Fundpop on Shopify is about 3.4–3.9% total (from 0.5% Fundpop fee + Shopify Payments ~2.9% + $0.30)—roughly half traditional crowdfunding fees. Use our Kickstarter fees calculator for a dollar estimate.

Kickstarter still works for discovery-heavy projects. The tradeoff is ~8-10% total fees, post-campaign CSV for emails, and a separate system from your store. If you already have an audience—or want every backer in Shopify and Klaviyo automatically—running on your own store compounds for campaign #2 (our merchants see a 73% repeat rate).

No. Tilt accounts no longer exist. Fundpop is a Shopify crowdfunding app for your next product campaign—not a recovery tool for old Tilt pledges. Finish any legacy obligations elsewhere; launch the new project on your store.

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Ready to Own Your Crowdfunding?

Join 500+ creators who run campaigns on their own Shopify stores. ~3.5% total fees, full customer ownership.

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