How Lumios validated their launch and funded V2 with Fundpop

Launching Lumios V2: From Viral Hit to Production Dilemma

After the runaway success of their first luminous game, Lumios faced a critical challenge with their V2 launch. They had an established Shopify store with strong traffic and a loyal customer base eager for the new version, but they didn't want to redirect this valuable audience to external crowdfunding platforms like Ulule or Kickstarter—which would mean losing 8-10% in commission fees and sacrificing control over their customer experience.

The team needed to validate demand for 2,000 units before committing to production, while maintaining the momentum and excitement that made their first launch viral. They had carefully planned milestone rewards to build community engagement, but had no way to display campaign progress or create the urgency that drives pre-orders.

• No way to display funding progress or create campaign momentum
• Missing milestone features crucial for their planned marketing strategy
• Standard checkout couldn't handle pre-order payment timing
• External platforms would divert traffic and charge 8-10% commissions

Real-time campaign progress displayed directly on the Lumios product page

Native Crowdfunding Without Compromise

Lumios discovered they could transform their Shopify store into a full-featured crowdfunding platform in just a few clicks. The solution integrated seamlessly with their existing site, allowing them to display real-time campaign progress, showcase milestones, and manage pre-orders—all while keeping customers within their branded experience.

The setup was remarkably simple. Within minutes, Lumios had configured their campaign goals, created milestone rewards for community engagement, and activated the progress widget on their product pages. Most importantly, they maintained complete control over their customer data and avoided the hefty commissions charged by traditional crowdfunding platforms.

A Campaign That Exceeded All Expectations

In just one campaign, Lumios achieved remarkable results that validated their product and secured their production run without any external platform dependencies.

The numbers speak for themselves, demonstrating the power of keeping crowdfunding native to their own store:

• €80,000 raised in pre-order revenue
• 2,000 games sold during the campaign
• €6,000 saved in platform fees compared to traditional crowdfunding sites