How a Sydney Dad Built a Modern Mead Brand with Early Bird Pre-Orders
The Challenge
I'm just a millennial dad from Sydney with a stupid idea to make mead cool again. I've quit my day job, turned my kitchen into something that closely resembles a meth lab and doing everything I can to bring mead out of the dark ages.
Creating a new alcoholic beverage category requires significant upfront investment in brewing, bottling, and licensing. Traditional crowdfunding platforms like Kickstarter have restrictions on alcohol products, and Indiegogo's fees add up quickly for small batches.
Tim needed a way to gauge interest and collect pre-orders directly on his own Shopify store, keeping the brand experience professional while validating demand before committing to larger production runs.
The Solution
No alcohol restrictions—run campaigns freely on Shopify
Validate demand before committing to production
Customers stay on your branded store experience
Build direct relationships with early supporters
The Results
Greedy Bear successfully validated demand for their modern mead concept before scaling production. The "Early Bird Access" model continues to drive their limited stock releases, building a loyal community of mead enthusiasts.
Easily the best crowdfunding app on Shopify. It has the best functionality and it just looks the cleanest and most professional. Will be using Fundpop every time I crowdfund in the future!
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