How Julien-K raised 216% of their goal for RITUAL live album campaign
The Challenge
I have years of successful crowdfunding experience doing it off site on Indiegogo. We wanted to bring this capability in-house to our own store.
Julien-K had years of successful crowdfunding experience on Indiegogo, building a proven track record of connecting with fans through campaign-based releases. But each campaign meant sending fans to an external platform, paying high fees, and losing direct control over the customer relationship.
For their RITUAL // JULIEN-K LIVE album campaign, they wanted to change the model entirely—bringing crowdfunding in-house to their own Shopify store where fans could also browse vinyl, merch, and exclusive signed editions.
The Solution
Low fees—keep more of every sale
Own the customer relationship directly
Crowdfunding integrated with existing merch store
Custom campaign tiers from $40 to $1,500
The Results
The RITUAL // JULIEN-K LIVE campaign exceeded all expectations, raising 216% of the goal. More importantly, Julien-K now has a repeatable model for future releases—running subsequent campaigns for vinyl like "DRK/MODE LP - Clear Red Alert Vinyl" and "California Noir - Midnight Edition" directly on their own store.
Fundpop team worked with us closely to even add features and make adjustments to make our campaign a massive success. Fully endorse this product! Looking forward to our next campaign!
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