How Hemeria Raised $847K for Paul Nicklen's Wildlife Photography Book
The Challenge
We needed a platform that matched our premium brand positioning. Traditional crowdfunding marketplaces couldn't deliver the curated experience our collectors expect.
High-end art photography books require significant upfront investment in printing, binding, and premium materials. Traditional crowdfunding platforms like Kickstarter or Ulule presented several problems for Hemeria:
The marketplace aesthetic didn't match their premium brand positioning. Collectors of fine art photography expect a curated, high-end shopping experience—not a crowdfunding marketplace listing next to other unrelated projects. Additionally, fees of 8-10% on six-figure campaigns would mean tens of thousands lost.
The Solution
Curated brand experience for premium collectors
Low fees—tens of thousands saved on large campaigns
Complete brand control for high-end positioning
Custom features added specifically for bookfunding
The Results
Hemeria's campaigns demonstrate the power of keeping crowdfunding on your own store, especially for premium products where brand experience matters.
Easy to use and a very reactive team to address any issue encountered. Moreover, a lot of features has been added recently after discussing with them.
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