How The Tudor Fair left Indiegogo after 7 years—and raised $23.6K on Shopify

Heather had a proven annual playbook: podcast audience, Meta ads, email list, and a loyal Tudor history community that funded each year's planner. Indiegogo worked—until the costs of leaving her own store became impossible to ignore.

Every campaign sent paid traffic off-site. Email signups that could have joined her list were left on the table. Indiegogo took 5% of funds raised, and the payout schedule made it harder to get files to the printer on time. For a creator who already had an audience and a Shopify store, the platform was taking money and momentum she no longer needed to rent.